Fashion designer makes light of events in Egypt

Egypt and Cairo is a hot topic for so many right now both liberal and conservative. However, should celebrities and fashion designers use this current crisis as a platform?

This week designer Kenneth Cole sent out the following Tweet. 

"Millions are in an uproar in#Cairo. Rumor is they heard our new Spring collection is now available online at http://bit.ly/KCairo"

It was signed KC which implies that it had the go ahead from the designer Kenneth Cole himself. If such a Tweet was found all for fun and meant to be lighthearted why issue an apology? Apparently one was needed because soon after this was sent out via the same account:

"RE Egypt Tweet: We weren't intending to make light of a serious situation.We understand the sensitivity to of this historic moment."

Despite their best efforts what was said or Tweeted was sent out there and can not easily be taken back. With Twitter there is only delete there is no "Undo".